BRAND CONSULTANCY
OUR APPROACH
IMAGINE
Transformation begins with Imagination. Ideas. Inspiration.
We tap into the source of creativity & emerge with a whole new perspective.
OPTIMISE
There is always a higher level. Something that works, can work better. We figure out how.
ACTUALISE
We deliver Ideas. Opportunities. Connections.
We make potential a reality, with precision & tenacity.
CONSULTING
We optimise brands and businesses to actualise new possibilities.
Business Strategy
Brand Strategy
C-Suite Consulting
Consumer Insights
Market Studies
DESIGN & COMMUNICATIONS
We communicate brands and strengthen valued relationships.
Brand Identity
Advertising
Digital
Employee Engagement
Public Relations
Publications
Events
PORTFOLIO
UMW
Challenge
UMW was best known for its Toyota car business, but the multi-billion dollar government-linked conflomegrate had many other businesses. It was time for UMW to see itself differently and to present itself anew to the world.
Solution
As brand custodians, we took UMW on a four-year rebranding journey. Starting from a deep internal engagement to high-profile press and TV campaigns, UMW shed its former self and became known as an international conglomerate known for going "Beyond Boundaries".
Result
UMW became among the "Top 5 Most Admired Companies in Malaysia" and "Top 20 Brands in Malaysia". Its share price doubled, job applications increased ten-fold, and its CEO won the CEO of the Year award. Its profile increased dramatically, resulting in new business opportunities and partnerships, and an enlarged global footprint.
 |  |  |
|---|
BRAND LAUNCH
Challenge
How do you convey the coming-of-age of one of Malaysia's largest companies? It was the debutante ball where we would wow the who's who of Malaysia with the new face of UMW.
Solution
We believed bringing in the Cirque du Soleil would encapsulate this transformation. We had 6 weeks to bring the act into town. We rented the best venue in town, created a black 'hole' with columns of light, brought in the best chefs and gave 1500 corporate guests the treat of their life.
Result
Nothing like this had ever been done before, and UMW is remembered for that event till today.
 |  |  |
|---|
VISTA
Challenge
Vista is an exclusive premium development located on prime waterfront land in a prestigious part of Kota Kinabalu, offering panoramic views of the sea and the mountains.
Solution
We developed a compelling brand theme, a classy logo and a specially commissioned image library that would communicate these attributes in an intuitive and emotive way.
Result
The distinctive logo and designer premiums communicate the exclusivity and sophistication of a development quite unlike anything else in the market.
Vista is all about panoramic living.
Where you can get a clear view on life.
Where everything that matters comes into focus.
Breathe deeply. Live freely. See clearly.
 |  |  |
|---|---|---|
 |  |  |
IZOU
Challenge
Tekun Cemerlang is the developer of Alila Dalit Bay resort and residences. It needed to develop brand equity that would enable it to play at a new level.
Solution
We developed a brand model, brand name and corporate identity that would enable it to do just that.
Result
IZOU. A luxury brand that is classy and yet relaxed. Because - as Coco Chanel put it - if luxury is not comfortable, then it is not luxury
 |  |  |
|---|
Challenge
A new property development brand needed to differentiate itself in a crowded property market.
Solution
We developed a brand model, brand name and corporate identity that enabled it to occupy a unique positioning in the market.
Result
XING is all about joyful living; creating authentic living environments for families and communities.
 |  |  |
|---|
CELEBRATE CHRISTMAS IN SINGAPORE
Challenge
Celebrate Christmas in Singapore (CCIS) had the opportunity to showcase the meaning of Christmas along Orchard Road, Singapore's premier shopping street. The challenge was to bring the message of Christmas across to the crowds in a contemporary but moving way.
Solution
We brought in dynamic performers from Europe, USA, Australia and New Zealand, putting together a showcase that would be befitting for such an occasion.
Result
A feast for the senses with lots of visual and audio stimuli, and a world-class performance that enthralled the celebrative Christmas crowds for an hour every evening.
